The Standard, Hua Hin Goes Large For Its Fifth Anniversary
The hotel will close the year with a party-filled calendar in Thailand’s royal seaside retreat.
For more than a century, Hua Hin has been where visitors to Thailand head to slow down.
The railway that reached the coast in the early 20th century made the town a royal retreat, and its long beaches have basked in that reputation ever since.

So, when The Standard opened its first Thai hotel there in 2021, the pairing looked unlikely.
Founded in 1999, the brand describes itself as “anything but” and treats nightlife as seriously as its rooms.
Five years on, and with a Michelin Key to its name, the resort has married the two rather harmoniously.

The property’s 196 rooms, suites, and villas are set in gardens a few steps from the Gulf of Thailand. Its Thai izakaya, Praça, occupies a restored Heritage House.
The hotel turns five on 1 December, and its year-end calendar shows how it has made the combination of exuberance and calm its calling card.
The Standard treats nightlife as seriously as its rooms.
The celebrations start early. On Sunday 29 November, the hotel’s Brunch n’ Beach series moves to the Beachfront Lawn for a fifth-birthday edition (THB2,100++, approx. S$95, 1pm to 5pm). Expect porchetta and Black Angus beef set to house and disco classics.

If you are planning a December stay, mark these dates: a tree lighting on 5 December, a Christmas market of local crafts on 13 December, and a festive round of the hotel’s Not Your Standard Bingo on 17 December.
Lido, the Italian all-day restaurant, hosts Christmas Eve dinner and Christmas Day brunch (THB3,200++ each, approx S$122), the second with roast turkey and pigs in blankets.

New Year’s Eve is where the property shines brightest. The Final Feast (THB5,500++, approx S$120) runs across Lido and Praça, seafood ice bar included.
The party then moves to the beach from 9pm to 2am, with Martin Everitt and Bonita Everitt, DJ Pichy and DJ Tul of Apartment Khunpa, and fireworks at midnight.